During my time at EA, I’ve worked within the mobile gaming space, focusing on the widely played title Madden Mobile. Madden Mobile is the portable extension of EA’s long-running Madden NFL franchise, designed to deliver a fully immersive football experience to millions of players worldwide. Unlike the console version, it blends fast-paced, accessible gameplay with live content updates, seasonal events, and team-building mechanics that keep players engaged year-round.

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In this role, I’ve contributed by crafting visually engaging, user-friendly interfaces that not only elevate the look and feel of the game but also enhance overall player enjoyment. Drawing on my background in UI/UX, branding, and digital design, I’ve been able to balance creativity with strategy integrating player feedback, market insights, and brand alignment into intuitive designs. My expertise in tools like Figma, Adobe Creative Suite, and prototyping platforms allows me to produce high-quality graphics, animations, and functional layouts that drive both usability and player retention. By blending research, design systems, and storytelling, I bring a holistic approach to the team that ensures Madden Mobile remains both innovative and deeply engaging for its global audience.