The AI legal aid startup, initially named Cicero, approached us for branding assistance. After discovering a conflict with another AI, the name was changed to LawBotUS, but we felt it didn't align with the brand goals. Through brainstorming, user testing, and creative exploration, we settled on the name "thelexbot." We crafted design proposals, including font and color palette selection, illustration styles, and website layouts. After several iterations and client consultations, we successfully established a cohesive brand identity for thelexbot, aligning with the client's vision and goals.