As part of the Miami HEAT creative team, I contributed to an international marketing campaign promoting the highly anticipated preseason matchup between the Miami HEAT and the Denver Nuggets, a rematch of the NBA Finals just one month prior. I helped lead the visual branding and design efforts across multiple markets, developing cohesive creative assets tailored for both U.S. and Chinese audiences. This included adapting typography, color palettes, and layouts to align with cultural nuances while maintaining brand consistency. The campaign was showcased across social media, digital platforms, and in arena promotions, driving global engagement and excitement for the event. This project strengthened my ability to design for cross cultural audiences, manage brand integrity across markets, and deliver high-impact visuals under a fast-paced, high profile timeline.